Make the most of Instagram to build brand

Instagram is a smartphone app that allows users to quickly take photos, upload them and then edit them in a snap using special filters and a branded tilt-shift feature (3-D effect) that differentiates them from other apps. It’s gained traction faster than any other mobile app and is likely to be the reason that the person waiting in the line next to you at Starbuck’s is snapping a photo of the pastry case without apparent reason. Instagram is addictive and has an entire population of iPhone and Android users hooked. Where the public is your company should be following.

If you’re the founder of your business and/or the person responsible for branding and social media, you must have access to these 6 reasons Instagram is the best choice for your company:

  1. Instagram is Instantaneous There’s no waiting until you return to your office or home to make the most of Instagram to build brand. By using your iPhone or Android camera, you take the image, edit it, upload, make a post (remember to include #hashtag keywords) and cheap likes for instagram share the photo the post on your profile in moments.
  2. No Duplicate Accounts Needed Unlike Facebook as well as Google+ where you’re required to set up a comprehensive personal profile prior to being able to set up a brand page however, you can immediately join as an individual brand on Instagram without penalty. It’s a fairly easy setup process.
  3. Everyone Has an Inner-Photographer A lot of business owners are confused in regards to using social media to increase their customer base for majority of the reason that they don’t have a way with words or have the ability to tap their creative juices for content marketing. It’s true that everyone enjoys taking photos and let’s face it – virtually everyone believes that we have a talent behind the camera. Even though darkroom results can aren’t the case, the speed and slick editing features of Instagram will turn you into one of the Herb Ritts to the marketing of your product or service’s content.
  4. It Makes Your Brand Look Interesting This is the wonderful thing with Instagram, which is that it allows you to show your business or product. The filters on Instagram make office supplies providers, garbage removal services as well as internet marketers look cool. Make use of Instagram to showcase your products or services and even your corporate image through capturing photos of your office environment. Instagram albums bring personality to brands in a manner that no other sharing network has achieved to date.
  5. Create a Location Page for Your Business Google Places and the new Google+ Local Pages to businesses have shown the value for having an actual presence that is linked to your company’s web presence. Instagram’s integration with the Foursquare location database lets you Geotag the place where the photo is taken (i.e. your office or place of business) that allows it to be uploaded to the page for location on Instagram. If Instagram users are browsing images that are based on their location and they see a product of yours which is popular with them within their area, you may find a new customer. If your location isn’t available, you may connect your business to the Foursquare or Instagram database.
  6. It’s Easier to get Followers Because you can’t post links on Instagram and the general public won’t feel like they are being bombarded with spam when they follow your brand account. If you regularly post photos that show off the product or service you offer on Instagram your customers will more inclined to follow you there than on another Social Network. It will be easier for you to build brand recognition with a bigger audience. Because Instagram can easily connect to you Facebook or Twitter account, it helps those social networks expand for you , too. The same principles of social network marketing still apply it is important to interact and interact with (comment”comment” and “like”) and follow your customers first. On Instagram the users actually follow them back. Conclusion: While it’s not offering the linking opportunities that many internet marketers are overly in love with, Instagram is the easiest and most enjoyable social media sharing platform available and it’s an excellent tool for developing your business personal brand identity and gaining brand recognition with your customer base on the internet.